DATA MINING
Wallspace
July 6 - August 5, 2006
Conrad Bakker
Jay Chung
Dora Garcia
Chris Moukarbel
Karen Reimer
Gerhard Richter
[The voice of] Robert Smithson
Donelle Woolford
Before the advent of computers, web crawlers, and double
miles for grocery and gasoline purchases, data mining was
either an in-house file-card system or a sordid early morning
affair, limited to one company keeping track of its customers
or tabloid detectives combing through garbage cans. In the
digital era, with its vast and integrated information networks,
data mining has flourished as marketing tool, as social science,
and as surveillance, tracking everything from our eating habits
and entertainment preferences to our phone logs and medical
histories. As such, data mining is one of the most pervasive,
efficient and profitable ways for powerful entities to maintain
their hold on things.
As an information gathering system, data miningÍs organizing
principle is similarity rather than difference. It works by
gathering massive amounts of information from witting and
unwitting participants and then groups like patterns with
like patterns. In other words, data mining finds and measures
conformity and repetition. Anomalies are discarded because
they represent behaviors that are too irregular to make efficient
sense of. Consequently, not only does data mining deem aberrant
behavior unprofitable (and therefore useless), it also sets
that small percentage of people off against the majority,
whose behavior data mining deems both useful and profitable.
And the greater the majority, the more influential they are
in determining what gets made, seen, distributed, consumed.
The big difference lately is that the influence is beginning
to flow both ways. When one person (Michael Paranzino) with
900 dollars and a website can stop a billion-dollar television
network from broadcasting a program he is personally unhappy
with, and when another person (Markos Moulitsas Zuniga) can
have nearly every 2008 democratic presidential candidate flattering
him because his blog is a liberal bellwether, then itÍs a
great day for small-scale initiative. Whither artists in this
brave new world of mountain-moving, tin horn subjectivity?
Unfortunately many artists are down on exerting influence
these days, which is both odd and sad. Sad in that power has
become so suspect among artists that few dare say they want
it, let alone admit they have any. Odd because there has never
been a time when the words and images of individuals — however
puny or underfunded — can be as powerful as they are today.
If artists at the moment seem to have lost their voice and
their bearings in relation to the culture at large, maybe
itÍs because so many of us think our work is trivial and incapacitated — not
because it is, but because that makes it easier to live with.
Luckily some artists believe their actions still matter,
and think that a little research and a lot of leeway (and
vice versa) can get noticed, maybe even be effective. Data
Mining presents work by eight artists who take matters into
their own hands by reframing aesthetics and retelling stories — in
general, asserting their power as aberrant individuals inhabiting
a conformist technology. Because their works draw stark contrasts
between political content and modest creative means, all of
the artists in Data Mining might be characterized as ñfolk
politiciansî or, if you will, ñcraft activists.î Whether armed
with video cameras or embroidery needles, glue guns or pocket
knives, the artists in Data Mining aestheticize politics and
politicize aesthetics.
But this is not 1971. This is not an index of typewritten
instructions pinned to spare white walls. Nor is this 1999.
This is not a gaggle of international artists ñcritiquingî
art institutions, only to leave the institutions (and themselves)
intact. Rather, this is 2006. This is a subversive, affectionate,
grass roots show — one especially aware that
not a little craftsmanship is necessary to being persuasive.
www.wallspacegallery.com